Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
Ad Agency Employees Wary of Industry Consolidation
Many worry ongoing M&A activity will negatively affect jobs and clients.
The Job Titles Replacing the Chief Marketing Officer
The number of chief sales officer roles jumped 58% last year.
Consumer Sentiment Is Down 30% Since January as Inflation Fears Grow
Meanwhile, shoppers brace for higher rates of inflation in the months ahead.
Jordan Howlett On Why Brands Should Give Creators More Freedom
"I think where we're going is with content creators being more of a show runner than a hired assassin."
EXCLUSIVE: Ranking the Agencies on Revenue and Account Wins in Q1
Globally, the Paris-based ad giant won 319 accounts across creative and media in Q1.
Marketing Budgets Remain Constrained Amid Economic Uncertainty
The largest share of money now goes to paid media.
For Supergoop and Liza Koshy, SPF Is About So Much More Than Skincare
The pair's 'Feel Super' campaign brings a new sense of purpose and inclusivity to the brand.
Tariffs Test Big Tech: Apple, Amazon, and Meta Brace for Costly Disruption
In Q1 earnings calls, CEOs reveal how they’re adjusting strategies and managing cost hikes through 2025.
As Tesla’s Favorability Dips Below Zero, EV Maker Rivian Drops Its First Major Ad Campaign
The national campaign is built on true stories from Rivian owners.
Obey Your Third: How Sprite Became America’s No. 3 Soft Drink
The lemon-lime beverage has surpassed Pepsi in sales volume.