Overdrive Fights Stigma to Make Partying Safer
Overdrive, the latest venture from the team behind Starface, has faced an uphill journey since launching its drug testing kits.
How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at [...]
Hinge Drops a Romance Anthology to Help Gen Z Believe in Love Again
Hinge created an anthology of real love stories that will run on Substack and as a physical book.
Autodesk’s Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off
CMO Dara Treseder says the company's creative pivot forms part of a new 'branded house' strategy.
For Supergoop and Liza Koshy, SPF Is About So Much More Than Skincare
The pair's 'Feel Super' campaign brings a new sense of purpose and inclusivity to the brand.
Nike’s A’ja Wilson Ads Are an Ode to Girlhood and Community
Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.
On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.
Spotify’s New Ads are Visually Striking Love Letters to Passionate Fans
Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.
Nike’s Latest Unlikely Brand Collab? TikTok-Inspired Kool-Aid Sneakers
Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
Hershey Will Break Into Hollywood as Founder Gets the Biopic Treatment
Milton Hershey and his wife, Catherine "Kitty" Hershey, have inspired a Hollywood feature film chronicling their relationship, candy empire and philanthropy.
4 Charts That Prove The White Lotus Effect Is Real
While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny.
Pete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program [...]
Art, Anime, and March Madness Are Helping Acura Reach Younger, More Diverse Drivers
Acura is getting artsy to promote its latest SUV.
Bad Bunny Joins Calvin Klein’s Advertising Hall of Fame
Benito is the latest 'mega-talent' to front one of the designer's iconic underwear campaigns.