McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New [...]
Why Sabrina Brier Doesn’t Chase Social Media Numbers for Virality
Sabrina Brier shared her journey from overcoming self-doubt to achieving viral fame on May 14.
Discord and Substack Say Niche Communities Are the Future of Platform Media
At Social Media Week, the firms positioned their tightly knit communities as leading forums for audience engagement.
X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.
Amelia Dimoldenberg’s 3 Tips For Making it as a Creator
Amelia Dimoldenberg, creator of Chicken Shop Date, shares her advice for other creators.
‘We Are the Target Audience’: How Essence, R29, and Afropunk Co-create With Their Communities
Social media executives from three publishers share how they build engaged, inclusive followings.
How Betches Is Powering the NFL’s Big Play for Female Fans
The NFL's collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.
How Audible Turns Audiobooks Into Compelling Social Media Content
The brand pops into comments and book communities.
Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring
The biggest 'accidental influencer' takes the stage at Social Media Week.
How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships
Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyoncé’s Cowboy Carter tour. The [...]
Jordan Howlett On Why Brands Should Give Creators More Freedom
"I think where we're going is with content creators being more of a show runner than a hired assassin."
Nutter Butter’s 5 Takeaways from 2 Years of Being Weird on Social
Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies by 17%.
Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building
The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.
Old Building, New Foundation: The Empire State Building’s Social Media Makeover
The brand has worked with companies like Disney and Hasbro.
The Follower Is Dead—Urban Outfitters Adapts to New Social Era
“The era of the follower is dead,” said the brand’s head of brand marketing and communication.