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No advertising holding company had a better start to 2025 than Publicis.
On a global scale, the Paris-based ad giant won 319 accounts across creative and media in Q1, according to exclusive data from marketing consultancy R3, part of MediaSense. Estimated revenue from the new business during the three months amounted to $168 million.
“Momentum is a wonderful thing when pitching: the more you win, the more conviction you have that your proposition is resonating in the market,” Ryan Kangisser, chief strategy officer at MediaSense, told ADWEEK. “Publicis are certainly showing some of this right now.”
