As Tesla’s Favorability Dips Below Zero, EV Maker Rivian Drops Its First Major Ad Campaign
The national campaign is built on true stories from Rivian owners.
Read the Pitch Deck This Climate Tech Company Used to Raise $4M
51toCarbonZero has helped Innovid, Magnite, and PubMatic cut emissions.
Digital Tools to Elevate the Wine Experience With Treasury Wine Estates
Justin Noland on innovating in a restricted category and industry challenges.
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers.
AI-Proofing, Vintage EVs, and a Thirst Hearse: Luck Reunion Is a Niche Alternative to SXSW for Brands
While SXSW has star-studded panel stages, film screenings, and flashy brand activations for the masses, Luck Reunion offers brands a way to test the waters in Central Texas before making [...]
AKQA Shutters Sustainability-Focused Creative Shop Following Restructure
AKQA Bloom, the sustainability-focused creative shop, founded by Jean Zamprogno and Fernando Pellizzaro in Miami in 2022, is being integrated into AKQA Americas.
The ‘Shopify of Home Energy’ Raises $9.2 Million in Seed Funding to Simplify Electrification
Software and AI startup 257 raised $9.2 million in a seed funding round, the company announced today.
As Consumers Ditch Tesla, Rivian Targets the EV-Curious at SXSW
The electric truck maker recently surpassed the Musk-owned brand on consumer impression.
Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety
Scope3 has debuted customizable AI agents for brand safety and suitability able to assess individual pieces of content on a page in real time.
Expo West Showcased a Maturing Commitment to Americans’ Food and Health
Single-attribute marketing is giving way to more integrated, story-driven approaches that connect product benefits to broader societal contexts.
How Horizon Media Cut Carbon Emissions in Half While Boosting Performance
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through Equativ-owned Sharethrough to the supply-side platform’s green [...]
Preserving Cultural Heritage Is a Safeguard for Creativity
As we face the existential challenge of climate change, the creative industry must lead with imagination and urgency.
DHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
The next big shifts shaping logistics, including automation and sustainability.
ADWEEK’s 2024 Experiential Award Winners Take FOMO to the Next Level
The brands and their agency partners raising the bar for experiential events.
Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared [...]