Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
AI Agents Are Poised to Disrupt Commerce. View this Startup’s Pitch Deck to Help Brands Adapt
OpenAI, Google, and Walmart are rolling out their own AI agents that carry out tasks on behalf of humans.
Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban
New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.
Pika’s ‘Provocative and Controversial’ Ad Casts AI as an Escape From a Post-apocalyptic World
Some major TV networks didn't want to run Pika's first ad.
View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV
The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and targeting ads on streaming TV.
Meta Launches Thread Video Ads and Revives Facebook Live Ads
Meta launches Thread video ads and shares Reels insight at NewFronts.
OpenAI Hires Instacart CEO Fidji Simo as Head of Applications
Simo, who’s expected to depart Instacart in the coming months, will report directly to Altman.
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn
Instead, APS will focus on its existing tools like Amazon Publisher Cloud and Signal IQ.
TikTok Promotes Emily Freed to US Agency Lead
Freed has been at TikTok for over three years, previously holding the position of global account lead.
TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts
While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.