Ad Agency Employees Wary of Industry Consolidation
Many worry ongoing M&A activity will negatively affect jobs and clients.
The Job Titles Replacing the Chief Marketing Officer
The number of chief sales officer roles jumped 58% last year.
Consumer Sentiment Is Down 30% Since January as Inflation Fears Grow
Meanwhile, shoppers brace for higher rates of inflation in the months ahead.
3 Takeaways From Kantar’s 2025 Brand Summit
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies [...]
Kantar: Apple is the World’s Most Valuable Brand at $1.3 Trillion
Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term [...]
EXCLUSIVE: Ranking the Agencies on Revenue and Account Wins in Q1
Globally, the Paris-based ad giant won 319 accounts across creative and media in Q1.
Marketing Budgets Remain Constrained Amid Economic Uncertainty
The largest share of money now goes to paid media.
Finding New Ways to Fine-Tune the Role of Rewards in Retention
This post was created in partnership with Fetch Key takeaways With a changing economy and varying customer loyalty, brands are working hard to grow sales from both current and new [...]
Obey Your Third: How Sprite Became America’s No. 3 Soft Drink
The lemon-lime beverage has surpassed Pepsi in sales volume.
Sales of Red Dye 3 Products Decline as FDA Bans More Synthetic Ingredients
Companies put Red Dye 40, Blue Dye 1, and Yellow Dye 5 in thousands of items.
More Women, Flat Wages: How the Ad Industry Evolved in 2024
The number of jobs in advertising, public relations, and other related services declined last year.
US Digital Ad Spend Climbed to $259 Billion in 2024
The total marks a 15% increase compared to 2023.
Infographic: What Is a Chief Marketing Officer, Anyway?
Companies are customizing the marketing department.
Thought Leadership Is Doing a Lot of Following These Days
A report on trend reports reveals a sea of sameness.
4 Charts That Prove The White Lotus Effect Is Real
While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny.