Cydney Lee
Cydney Lee is ADWEEK's advertising news reporter based out of NYC. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.
Hoka Brings the Mountains to Manhattan to Lure Hardcore Runners
Hoka is bringing mountain trails to the heart of New York City.On Wednesday, the running brand unveiled its new Mafate X Far Out Experience, an immersive simulation inviting runners to [...]
Immersive and Personal: Marketers Share Where They Think Experiential Is Headed
With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers.Though the world is [...]
Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
NHL Eyes Record Diversity in Draft—and a New Generation of Fans
Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for [...]
How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at [...]
3 Takeaways From Kantar’s 2025 Brand Summit
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies [...]
McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay.Brands big and small convened at the event in New York [...]
How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships
Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyoncé’s Cowboy Carter tour. The [...]
Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building
The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.
Autodesk’s Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off
CMO Dara Treseder says the company's creative pivot forms part of a new 'branded house' strategy.