Visualizing Sustainability—Building Trust Through Authentic Storytelling 

As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly. But how can they do so without falling into the trap of greenwashing—or losing audience trust? 

Join experts from Getty Images for a data-backed look at how brands can use authentic, inclusive visuals to bring their sustainability stories to life. Backed by new VisualGPS research and real-world examples, this session will explore how to translate complex concepts into powerful creative that resonates across channels. 

You’ll learn: 

• How to meet audience expectations with honest, optimistic storytelling 

• How to avoid greenwashing with inclusive, credible, and realistic imagery 

• How to translate complex sustainability concepts into compelling, scalable visual content 

• How to adapt to AI’s impact on sustainability visuals 

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Speakers

Tristen Norman

Head of Creative, Americas, Getty Images

Tawnya Crawford

VP and General Manager of Custom Solutions, Getty Images

Tristen Norman

Head of Creative, Americas, Getty Images

Tristen Norman is a creative strategist with a background in marketing, research, and brand development. She leads a team focused on curating impactful, inclusive visuals that reflect and shape the evolving needs of advertisers and marketers. A passionate advocate for representation, she helps brands tell more authentic and culturally relevant stories.

Tawnya Crawford

VP and General Manager of Custom Solutions, Getty Images

Tawnya Crawford heads Getty Images’ Custom Content division, delivering scalable, on-demand brand imagery for global clients. Under her leadership, the offering has earned industry recognition while streamlining production for brands like IHG, 3M, Fujitsu and Land O’ Lakes.