Maximize Creative Impact Across Channels

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. 

Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated technology and full-funnel thinking are helping brands close the gap and unlock better performance. 

Key Takeaways: 

• Why creative optimization matters for all performance marketers, not just high-SKU verticals like retail 

• How outdated DCO tools limit experimentation and impact ROI 

• Why owning the full creative lifecycle is key to optimizing today’s complex customer journeys 

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

Greg Collison

Head of Product, Adobe Advertising

Ryan Moyer

Sr. Performance Media Manager, Adobe Advertising

Greg Collison

Head of Product, Adobe Advertising

Greg Collison is passionate about transforming how brands connect with consumers in an increasingly complex, high-expectation landscape. As head of product for Adobe Advertising, he helps brands adapt to shifting behaviors and deliver meaningful customer experiences at scale.

Ryan Moyer

Sr. Performance Media Manager, Adobe Advertising

Ryan Moyer has over a decade of experience leading full-funnel campaigns across Display, Paid Social, and Connected TV. At Adobe, he’s focused on mid-funnel traffic programs, as well as emerging ROI channels for Photo & Imaging.