Read the latest AI news from Adweek. Find insights and analysis from artificial intelligence experts along with emerging AI advertising opportunities.

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Meta Wants Brands to Create Ads Using AI by End of 2026

Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.

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Gen Z Wants Utility From AI—Not Gimmicks

The first truly AI-native generation isn’t impressed by the hype.

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Beyond Hardware: Lenovo’s Marketing Team Drives Tech Innovation With AI

CMO Emily Ketchen on keeping up with the pace of technological innovation.

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TechMagic: AI in Retail, Wearable Tech, Distributed Commerce, and Roblox Fashion

Fractional marketing leader Dina Fierro on the evolution of sales and the digital customer journey.

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Brands Need to Stand Out as Bots Begin Buying

Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.

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Salesforce to Buy Informatica for $8B

The deal is expected to close in Salesforce’s fiscal year of 2027, subject to regulatory approval.

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Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.

The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.

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Google Unleashes Autonomous AI Agents for Marketers

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

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Google Brings Ads to AI Mode

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [...]

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Sergey Brin Makes Surprise Appearance At Google’s Developer Conference

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

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Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools

The changes are designed to improve AI-generated search.

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Amid Tight Budgets and Industry Gloom, Publicis Wants To Make Cannes Count For Clients

The holding company will run a series of closed-door AI workshops away from the beach.

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Love in the Age of AI: Dating, Ethics, and the Tech Intimacy Scale

Plus, how AI is changing relationships with PitchFWD’s Samantha G. Wolfe.

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When AI Fakes a Brand: Domain Spoofing Is a Crisis of Trust

This issue can no longer be viewed as the sole responsibility of IT departments.