Jenny Rooney
Jenny Rooney is Chief Brand and Community Officer, leading strategy for the overall ADWEEK brand as well as the ways in which we serve and support our audiences with high-value content, products, partnerships and experiences, notably through our community programs such as Marketing Vanguard.
Clinique’s Truth Over Trend Strategy With Christie Sclater
How to use brand heritage and consistency as strengths in crowded markets.
Beyond Hardware: Lenovo’s Marketing Team Drives Tech Innovation With AI
CMO Emily Ketchen on keeping up with the pace of technological innovation.
From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder
Moving messaging from fear to peace of mind in the high-stakes world of energy solutions.
The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality
New approaches to digital commerce that break the 2.5% conversion barrier.
The Billion-Dollar Secret: Golf Pride’s Hidden Edge With Eric Gibson
The delicate balance between heritage and innovation in sports marketing.
Cinema Advertising Reimagined: Insights From Amy Tunick, CMO of NCM
How trailers have evolved into a CTV+ platform with guaranteed audiences.
Stanley 1913’s Matt Navarro on Creating a Lifestyle Brand That Lasts
The story of Stanley 1913's successful brand transformation from heritage to trendy.
How Amtrak Is Moving From Transportation to Hospitality With CCO Eliot Hamlisch
Leading a brand transformation that reimagines the train experience.
Frances Dillard Reveals Driscoll’s Secret Recipe for Building a $4 Billion Berry Empire
Insights into the fresh produce category with Driscoll's vp of marketing.
Beauty Marketing Mastery: Katie Gohman’s Vision for Olaplex
The haircare brand CMO talks balancing social narrative with brand storytelling.