Caroline Giegerich
Caroline Giegerich is vp, AI integration and acceleration at the Interactive Advertising Bureau (IAB), where she leads cross-functional strategy to standardize and accelerate responsible AI adoption across the advertising ecosystem. She works across industry committees and IAB’s Centers of Excellence to align AI applications in areas like video, creator economy, commerce, and measurement. With over 20 years of experience in strategy and innovation, she has held senior roles at HBO, Showtime, Warner Music Group, MediaLink, and Smashbox Cosmetics. Known for her work in AI, gaming, AR/VR, NFC, and experiential media, she creates integrated marketing strategies that capture consumer attention and drive results. Her insights have been featured in publications like Adweek, AdAge, Mashable, and Huffpost Tech and she’s spoken at major industry events including TEDx, SXSW, Advertising Week and Female Quotient. She was an Adweek Executive mentee in 2020 and a mentor in 2024. She currently leads her own consultancy, Daily Marauder, specializing in Marketing & Innovation. Giegerich was an Adweek Executive Mentee in 2020 and Mentor in 2024.
Brands Need to Stand Out as Bots Begin Buying
Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.
At SXSW 2025, Think Like a Trendspotter, Not a Marketer
SXSW isn’t just about what’s happening on stage, it’s about how brands are showing up across Austin.
I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.
Go forth, B2B video marketers, and create.
Lessons Learned During My First NFT Adventure
How buying a ‘Stoner Cat’ unlocked a look into the tech phenomenon and opened doors to an exclusive community.
Drive-Thrus, AI … and Empathy
The implications behind replacing human interactions within the consumer journey.
Streaming the Olympics Shouldn’t Be This Tricky
NBC’s Peacock presents a challenging and ultimately disappointing user experience.
The Secrets on How to Effectively Lead a 1:1
How good leaders effectively use these meetings to motivate their teams.
Motivating Teams is Not a One Size Fits All Approach
Here are four concrete approaches you can take to ensure you are most effectively motivating your team at every stage in their careers.
Here’s How Managers Are Missing the Mark on Team Motivation and Ways to Fix It
Survey reveals disconnect between what managers think drives employees compared to what actually does.
How Investing Makes for a Better Marketer
How investing can make you a better performance marketer.