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In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler reunite to explore the latest in AI, tech hardware, and digital retail with special guest Dina Fierro, an advisor and fractional marketing leader.
From Roblox’s real-world commerce integration to Google’s new XR glasses, the trio dives into how AI transforms distributed commerce, digital fashion, and the consumer experience. They also unpack wearable tech trends, spatial computing, and the ethical frontiers of AI-powered content creation.
Whether you’re a tech leader or brand builder, this episode delivers sharp insights on where innovation meets human connection in the future of retail.
Come for the tech, stay for the magic!
Episode highlights:
The Evolution of Distributed Commerce: Explore how retail moves beyond traditional brand environments into distributed platforms like TikTok, Amazon, and Roblox. Brands must optimize across touchpoints to meet consumers where they shop and interact.
AI-Driven Discovery Experiences: Dina shares how AI is reshaping shopping from search to experience, with platforms like Google offering multimodal, contextual discovery. Cathy and Lee discuss how brands must evolve beyond SEO and embrace editorial, creator-led, and visual content to stay competitive in AI-first retail.
Future-Proofing Brand Strategy: Cathy and Dina examine how brands can merge creative integrity with tech fluency to stay relevant. They emphasize building emotional connection while leveraging emerging AI tools, balancing automation and authenticity in the customer journey.
Gaming, Retail, and Mixed Reality: Roblox’s integration of real-world commerce signals a major shift in how younger audiences shop. Cathy, Lee, and Dina discuss the convergence of gaming, fashion, and commerce and what it means for the future of digital consumer engagement.
The Fashion Potential of Wearable Tech: Dina and Cathy unpack why wearables like Google Glass failed, and how Meta’s partnership with Ray-Ban signals a smarter future. They explore how design, identity, and function must align for wearables to succeed in fashion and beauty.
