Portrait of Kendra Barnett

Kendra Barnett

Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.

Alt Image Text

Appeals Court Bars Texas AG Ken Paxton From Investigating Media Matters

The ruling temporarily bars Attorney General Ken Paxton from investigating the media watchdog for research it published about hateful content on X.

Alt Image Text

Google Brings Ads to AI Mode

AI News

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [...]

Alt Image Text

Google Unleashes Autonomous AI Agents for Marketers

AI News

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

Alt Image Text

Sergey Brin Makes Surprise Appearance At Google’s Developer Conference

AI News

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

Alt Image Text

Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools

AI News

The changes are designed to improve AI-generated search.

Alt Image Text

EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. 

Alt Image Text

Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture

Agencies

Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.

Alt Image Text

X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon

The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.

Alt Image Text

How Betches Is Powering the NFL’s Big Play for Female Fans

The NFL's collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.

Alt Image Text

Madwell Cofounder David Eisenman Launches AI-Centric Ad Agency

Agencies

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shop’s recent closure, has launched a new ad agency.