Portrait of Garrick Schmitt

Garrick Schmitt

Garrick Schmitt is global head of Revel, a studio specializing in experience acceleration and business transformation for major clients like Microsoft and Expedia. A recognized industry leader, he was named to Adweek's Creative 100 and Campaign's 40 Over 40 for his impactful data-driven experience work, notably for Google. His expertise lies in leveraging data to create transformative experiences that drive business growth for global brands.

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Gen Z Wants Utility From AI—Not Gimmicks

Voice

The first truly AI-native generation isn’t impressed by the hype.