Lauren Johnson
Lauren Johnson is Adweek's deputy editor of retail media and commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
Chase’s Ad Business Drove $12B in Customer Spend Last Year
The bank has increased its offers by 31% year-over-year.
How Audible Turns Audiobooks Into Compelling Social Media Content
The brand pops into comments and book communities.
The Most Memorable Moments From the 2025 NewFronts
David Letterman, 50 Cent, and the Jonas Brothers were burnin' up the NewFronts stages.
EXCLUSIVE: Dentsu Americas Media CEO Sean Reardon Is Leaving
Will Swayne's role will expand to cover the U.S.
Vizio Gives Advertisers First Peek at Walmart’s Ownership
Vizio shares details of Walmart ad strategy at NewFronts.
Walmart Is Said To Want $200,000 Minimums for Vizio Ads
Walmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed [...]
Walmart US CEO John Furner Reveals How He Was Talked Into Buying Vizio
Walmart's chief growth officer played a big role in the retailer’s $2.3 billion acquisition of Vizio.
PayPal Is Launching Programmatic Ads Powered By Shopping Data
The payment giant is extending its ad business beyond its owned properties.
BeReal Is Selling Ads in the U.S., Cashing In on TikTok Uncertainty
The app is pitching itself as an alternative to social media.