Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Who Cares That Gen Z Doesn’t Run Bar Tabs? Here’s Why Hospitality Brands Should
How consumers pay for drinks has bottom-line consequences.
Bag Fees May Boost Southwest Revenue—at the Cost of a Famous Slogan
'Bags Fly Free' was a promise, a differentiator, and even part of the brand.
Rimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis Hamilton
Perfect people proud of their no-longer-perfect luggage.
GLP-1 Weight Loss Drugs are Disrupting Brands. The Vitamin Shoppe Is the Latest Chasing the Upside
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring
The biggest 'accidental influencer' takes the stage at Social Media Week.
Nutter Butter’s 5 Takeaways from 2 Years of Being Weird on Social
Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies by 17%.
Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
Versant is a "head scratcher," said one brand-naming expert.
Two Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today, It’s Gold
Tariffs are still a dark cloud—but there's a silver lining for Ford.
From Michael Jordan’s Boxers to Gronk’s Gonads, Five Ways Celeb Endorsements Have Really Changed
Burns matched Dove with Gronk, and then Gronk just did his thing.
Starbucks’ Unusual Move to Change Its Barista Dress Code Could Help Regain Lost Mojo
The company's thinking is that black shirts will help those green aprons to pop.