Read the latest ad tech news. Find insights from our trusted team at Adweek on the advertising trends most impacting the ad tech industry.

Alt Image Text

Meta Wants Brands to Create Ads Using AI by End of 2026

Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.

Alt Image Text

Lucia Mastromauro Named Deliveroo’s VP of Advertising

Lucia Mastromauro will be responsible for Deliveroo's advertising business.

Alt Image Text

Salesforce to Buy Informatica for $8B

The deal is expected to close in Salesforce’s fiscal year of 2027, subject to regulatory approval.

Alt Image Text

Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Alt Image Text

Ryan Reynolds-Linked MNTN Goes Public at $16 Per Share to Grow Connected TV Ads

Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.

Alt Image Text

Google Unleashes Autonomous AI Agents for Marketers

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

Alt Image Text

Google Brings Ads to AI Mode

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [...]

Alt Image Text

Topsort Drops 3 New AI-Powered Ad Products to Simplify Retail Media Buying

Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a [...]

Alt Image Text

Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools

The changes are designed to improve AI-generated search.

Alt Image Text

EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. 

Alt Image Text

Chase’s Ad Business Drove $12B in Customer Spend Last Year

The bank has increased its offers by 31% year-over-year.

Alt Image Text

Re/max Launches Its Ad Business to Pitch Advertisers Data About Movers

The new media network gives advertisers access to property buyers, sellers, and perusers.

Alt Image Text

Fox Launches AI-Driven Media Planning Across Its Portfolio

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Alt Image Text

The Trade Desk Returns to Form, Growing 25% YoY

Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.

Alt Image Text

TechMagic: GTA 6 Delay, Meta AI Ads, Deepfake Laws, and Spotify’s AI DJ

Discussing the future of personalization, bias in AI, and challenges for game developers.