Flodesk Taps VCCP as First Creative AOR
Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned. The decision marks a milestone for Flodesk, which has grown to over 90,000 customers [...]
Texas-Based Indie Shop Bakery Wins Sendero Provisions Account
The western wear company selected the agency for creative, media, and content.
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture
Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.
BarkleyOKRP Promotes CCO Katy Hornaday to CEO
BarkleyOKRP has appointed Katy Hornaday as CEO and Nate Swift as president, as the agency continues to promote its "Big Indie" positioning.
10 Indie Agencies to Watch, Launched by Top Adland Talent
A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce
When Linda McMahon called AI "A.1." at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Callen Expands Leadership With Ex-W+K and Publicis Talent After Bumper Year
Callen has appointed Jess Monsey as chief opportunity officer and Mike Davidson as head of production.
Indie Agency Guesthouse Expands, Adding Every Man Jack and First Full-Time Hire
One year ago, indie agency Guesthouse launched with a straightforward mission: cut the big-agency bloat and focus on making great creative work. Now, its rapid expansion suggests the approach is [...]
Mother Revamps Global Leadership Ahead of 30th Anniversary
Mother has announced a newly formed global partnership group composed of Felix Richter, Teri Miller, Katie Mackay-Sinclair and Chris Gallery.
Read Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Madwell CEO Chris Sojka has responded to reports about his agency's financial status. Read his statement.
BarkleyOKRP Sets Up Media Agency MissionOne
BarkleyOKRP is the latest indie agency to spin up a media offering.
IPG Sells R/GA to Private Equity Firm and Agency Leaders
Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency’s global leaders. Los Angeles-based Truelink will own a majority stake in [...]
Armando Turco Returns to Agencyland as President of Mojo Supermarket
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket.
Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims [...]
The Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
The cynicism toward holding companies has been earned.