Kyle O’Brien
Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
Super Bowl Instant Replay: Häagen-Dazs Slows Down the Fast & Furious
THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez [...]
Super Bowl 59: These Brands Are Capturing Buzz off the Field
A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.
Häagen-Dazs Super Bowl Campaign is a Fast & Furious Reunion
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Häagen-Dazs’ ad for Super Bowl 59 definitely fits that mold. The attention to [...]
Fast & Furious Goes Slow & Delicious in Häagen-Dazs’ First Super Bowl Ad
The ice cream brand gets Vin Diesel, Michelle Rodriguez and Ludacris to pump the brakes for ice cream.
Watch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to [...]
Tools of the Trade: Michael Sotelo of Alma DDB
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top [...]
AKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of [...]
Former VML CCO Jared Kozel Launches Indie Agency Super Nice
It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los [...]
Tiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of [...]
Tools of the Trade: Jim Capalbo of CapCo PR
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top [...]