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Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned.
The decision marks a milestone for Flodesk, which has grown to over 90,000 customers and reached $30 million in annual recurring revenue—all while staying bootstrapped. COMvergence estimates that the company invested $12 million into media spend last year.
VCCP will lead brand positioning, strategy, and creative, while its sister agency, Sling & Stone, will handle PR, influencer, and paid social efforts.
The pitch process was led by Flodesk co-founder and CEO Martha Bitar and lasted just three weeks.
“We’ve grown almost entirely by word of mouth and didn’t know where to start with marketing,” Bitar told ADWEEK. “I emailed everyone I knew with agency ties and narrowed down to 18 that felt like a good fit. VCCP came out on top at every stage.”
Bitar said VCCP’s “radical transparency” and strong track record with challenger brands were key deciding factors. “They truly cared about relevance, not just results. And they spoke to us like humans,” she said. “We needed a partner who understands how to break through a very ad-savvy audience.”
VCCP, owned by Chime Group and based in London, has grown its presence in the U.S. with recent client wins including Spectrum and Mark Anthony Brands.
“We’re the challenger agency for challenger brands,” Jordan Wood, head of account management at VCCP U.S., told ADWEEK. “And Flodesk fits that mold perfectly.”
VCCP pulled a stunt to announce the win: a costumed town crier walked into ADWEEK’s Manhattan newsroom and delivered a press release, handwritten in calligraphy on parchment. The accompanying video referenced Flodesk’s mission to modernize outdated forms of communication.
“It was about taking something traditionally bland—like a press release—and flipping it with beauty and surprise,” said Fred Marks, senior art director at VCCP. “Just like Flodesk does with email.”
The upcoming summer campaign aims to build awareness and establish a voice for Flodesk through creative storytelling. “We’re focused on fun, on relevance, and on celebrating the individuality of our users,” said Bitar.
Flodesk positions its brand around human connection, with its marketing focused on showing how the platform empowers entrepreneurs. “It’s about how unique we all are, and what’s possible when we pair that with a platform like Flodesk,” said Marks.
For VCCP, the Flodesk win signals continued momentum under U.S. chief creative officer Matt MacDonald, who joined the agency from BBDO New York in November 2024.
