Sharpening Its Edge, Prime Video Quietly Rolls Out Show-Level Ad-Reporting
Just a year after launching ads, the streaming service is offering marketers an unprecedented level of show-level data.
Ryan Reynolds-Linked MNTN Goes Public at $16 Per Share to Grow Connected TV Ads
Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.
TNT Sports and Its Talent Follow the Inside the NBA Playbook Into the Future
TNT Sports follows Inside the NBA playbook into future coverage as stars like Adam Lefkoe, Lauren Jbara, and Jimmy Rollins stay.
Magnite Strikes CTV Deal With Amazon Publisher Services
The setup allows Amazon to sit within the SSP to directly monetize inventory.
New Season of Sesame Street to Stream on Netflix
U.S. audiences will have access to new episodes for free on PBS stations and PBS Kids digital platforms.
TNT’s The Librarians Partners With Nonprofit Little Free Library Ahead of Series Debut
This partnership brings book access to communities in need across the country.
YouTube Will Be Home to an Exclusive NFL Game in 2025
The game will be streamed live to YouTube’s global audience for free.
Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy
Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.
Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
130 million people see Prime Video ads each month, the company claims.
Fox’s New Streaming Service to Be Called Fox One
Fox One will have livestreaming and on-demand options and feature advanced personalization technology.
YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts
YouTube looks to connect brands with creators at NewFronts.
The 2025 Marketing Vanguard: Succeeding in Uncertain Times
The leaders guiding their brands to growth through authentic connections with consumers.
The 2025 Creative 100: The Artists & Makers Creating a Richer World
These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.
The 2025 Creative 100: Celebrities & Creators With Immaculate Vibes
These social and screen stars broke out with original ideas, courage and using their platform for good.