Jason Notte
Jason is an Adweek staff writer covering sports marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.
How Gainbridge and USL Super League Both Won Naming Rights Deal
How Gainbridge and USL Super League both won a naming rights deal, with the brand getting access to soccer growth and Peacock viewers.
Major League Baseball Backs Athletes Unlimited Softball League
MLB backs Athletes Unlimited Softball League with financial support, marketing resources, and broadcast time.
NBA Playoffs Take It to the House for Global Fan Fests
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy’s and Letterman
Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a sprawling campaign.
WBD and TNT Sports Sell Out Roland-Garros Ad Inventory
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Why IHOP Caught a Ride With Dale Earnhardt Jr. for Amazon NASCAR Debut
IHOP rode with Dale Earnhardt Jr. in Amazon's NASCAR debut as the Coca-Cola 600 fit the brand's sports streaming strategy.
A’ja Wilson Joins Stephen Curry and Kevin Hart as Chase Banks on Its Stars
Exclusive: Latest 'Cashback Like a Pro' ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
Andretti and Marcus Ericsson Drive Allegra Into Indianapolis 500
Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 winner and his team join the allergy brand for an interactive campaign.
TNT Sports and Its Talent Follow the Inside the NBA Playbook Into the Future
TNT Sports follows Inside the NBA playbook into future coverage as stars like Adam Lefkoe, Lauren Jbara, and Jimmy Rollins stay.
NBA and Translation Draft Mindy Kaling and Kevin Costner for ‘Unforgettable’ Finals Spot
NBA and Translation draft Mindy Kaling and Kevin Costner for 'Unforgettable' Finals spot that goes through the past and present.