Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy
Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.
Roblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
For 25 Years, The Sims Has Delivered Amusement, Distraction, and a Sense of Security
The Sims lets you "redefine life on your own terms—there is no judgement,” said EA's Lyndsay Pearson.
The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform Overwolf
Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.
Roblox Users Can Now Watch Google’s Immersive Ads In Exchange for In-Game Perks
Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.
Mentos Blasts Into Fortnite With a Tool for Players’ Arsenals
Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.
Discord to Debut Its First Mobile Ads Amid IPO Chatter
The decentralized social platform will bring its gamified Quests ad format to mobile in June.
McDonald’s Joins Forces With Minecraft to Win Over Gamers and Adventure Seekers
Ahead of the release of A Minecraft Movie on April 4, the fast-food chain collaborated with the video game to appeal to Minecraft fans and Golden Arches lovers alike.
AppLovin Is Officially the New Target of Short Sellers
Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: “It’s disappointing that a few nefarious short-sellers are making false [...]
Esports Are Capable of Redefining Primetime Entertainment
Youth engagement with live sports is dwindling. But these young viewers haven’t disappeared; they’ve simply jumped ship to gaming.
ADWEEK’s 2024 Experiential Award Winners Take FOMO to the Next Level
The brands and their agency partners raising the bar for experiential events.
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities.
How to Get Gaming Marketing Right With Tripleclix’s Christopher Erb
"You can't just go buy media in the gaming space and be like, Coke's delicious.'"