Who Cares That Gen Z Doesn’t Run Bar Tabs? Here’s Why Hospitality Brands Should
How consumers pay for drinks has bottom-line consequences.
Bag Fees May Boost Southwest Revenue—at the Cost of a Famous Slogan
'Bags Fly Free' was a promise, a differentiator, and even part of the brand.
15 Campaigns Creatives Predict Will Win at Cannes Lions 2025
ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.
Rimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis Hamilton
Perfect people proud of their no-longer-perfect luggage.
Airbnb’s Next Adventure Is About Connections, Not Just Vacation Stays
Airbnb has unveiled a new campaign, app, Experiences and Services platforms.
How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships
Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyoncé’s Cowboy Carter tour. The [...]
The 2025 Marketing Vanguard: Succeeding in Uncertain Times
The leaders guiding their brands to growth through authentic connections with consumers.
Hilton Uses Social Listening to Showcase ‘Superior’ Stays
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” [...]
How Amtrak Is Moving From Transportation to Hospitality With CCO Eliot Hamlisch
Leading a brand transformation that reimagines the train experience.
Natalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July [...]
Hotels.com Debuts Bellboy, a Charming Mascot to Reach a New Generation of Travelers
Expedia's Hotels.com is shifting its marketing strategy by introducing the world’s first “spokesbell."
Duolingo and Carnival Cruise Line Debut the Ultimate High-Seas Adventure…Or Do They?
Duolingo and Carnival Cruise Line are offering seven continents, 195 countries, 40 languages, five years at sea--or are they?
Where Travel Centers Are Headed: Insights From Adrienne Ingoldt, CMO of Pilot
Plus, building a marketing organization from scratch at a 65-year-old company.
Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority
The evolution of Las Vegas from gaming to global entertainment destination from CES to Formula 1 and the Super Bowl.