TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
It's also experimenting with long-form videos on the channel.
Simmering with Ambition, Noodle Newcomers Stir Up Ramen for the First Time In 50 Years
Beginning around five years ago, a brigade of hopefuls marched into the category.
How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
Amid the chaos, social media managers kept their sense of humor.
Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores
After disrupting the emergency contraception category, Julie enters a new category with a cold sore treatment that aims to eradicate shame.
Cumulus Coffee’s Mesh Gelman on the Next Phase of Cold Brew
The Starbucks alum wants to improve the homemade cold brew experience.
Dating App Challengers: The New Suitors Courting Gen Z
ADWEEK looks at emerging brands trying to take on Tinder and change the online dating game
Disrupting Beauty and Scaling New Brands With Maesa
On revitalizing declining categories by identifying unmet consumer needs.
Netflix House Is Built on Brand Innovation and Cultural Cachet
A flywheel strategy has the streaming service competing in a race all its own.
Starbucks Refreshers—Cultural Appropriation or Appreciation?
Boba-inspired beverages Starbucks Refreshers fail to credit the rich history of the Asian beverage.
How Swehl Is Capitalizing on the Molly Baz Billboard Controversy
After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.
Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So
Marine-turned-marketer Rob Seo wants men to have more heart than muscle.
Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors
The research expects private-label brands to grow to take 40% of market share in Europe by 2028.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Why This Plan B Competitor Is Mimicking Your Morning After Group Chat
The brand wants to redefine emergency contraception by introducing the category to comfort.
These Challenger Brands Collaborated on a Campaign That Was ‘Pure Chaos’
Viagra, cheese, cereal and working out came together in a Daft Punk-inspired marketing stunt.