The Business of Marketing dives deep into the intersectionality of marketing, finance, technology, HR and the board room, and it brings important perspectives from across the C-suite.

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The 2025 Marketing Vanguard: Succeeding in Uncertain Times

The leaders guiding their brands to growth through authentic connections with consumers.

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EXCLUSIVE: Possible Plans to Grow Aggressively, Expand to Eden Roc Hotel In 2026

The event, acquired last year by Hyve Group, saw attendance spike 37% from last year. It has outgrown the Fontainebleau, its organizer said.

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Venture Capital 2.0: AI, Brand Building, and What’s Next With General Catalyst

Arielle Gross Samuels on how applied AI is reshaping industries.

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Publicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu

Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.

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Here’s What Top Marketers Learned at SXSW 2025

DEI took a backseat as AI, blockchain, and experiential took the wheel.

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The Power of Creative Constraints With Alex Craddock, CMO of Citi

Marketing innovation in the financial services sector.

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9 CMOs That Will Make Waves in 2025

From DoorDash's Kofi Amoo-Gottfried to X's Angela Zepeda: these marketers have a big year ahead.

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Havas Is Officially a Public Company

The ad network has been listed in Amsterdam post-Vivendi spin-off.

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The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.

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Want Gen Alpha to Rate Your Brand? Make Sure You’re Fluent in Millennial, Too

Beano Brain's Helen Gilmour discusses how brands can market to kids and find their place in the cool rankings.

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10 Private Equity Firms Ad Agencies Should Watch

Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.

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Microsoft Veteran Kathleen Hall Exits Amid Marketing Team Overhaul

Kathleen Hall is stepping down after 16 years. Xbox CMO Jerret West has also left, while other execs are joining from Google and Amazon.

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Havas Bets $400m on AI, Readies Vivendi Spin-Off Plans

The four-way break-up separates Havas into a standalone company.

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Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

Debut billboards from 15-year-old brand Kickstarter underline its role in cultural flashpoints.