Gen Z Wants Utility From AI—Not Gimmicks
The first truly AI-native generation isn’t impressed by the hype.
Brands Need to Stand Out as Bots Begin Buying
Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.
Humanize Your Brand to Build Bridges Across Deep Divides
Make people feel like they can actually do something about a problem.
When AI Fakes a Brand: Domain Spoofing Is a Crisis of Trust
This issue can no longer be viewed as the sole responsibility of IT departments.
Brands Can Recolor the Visual Language of Technology
AI is changing how we work, live, and create, and marketers are defaulting to the familiar visual codes of science fiction to capture it.
‘Media Slides at the Back’ Has Never Served Your Brand
One big reason this happens is the knee-jerk dismissal of media planning as boring.
Note to Marketers: Not All Moms Are Happy on Mother’s Day
Since being a mom is so multifaceted, then marketing to mothers on their special day should be just as nuanced.
Real Investment in AANHPI Consumers Is a $1.9T Opportunity Brands Can’t Afford to Ignore
Brands tend to invest where they feel the safest and where there’s already mainstream recognition.
4 Tactics for CMOs to Lead an Enterprise Into Its Agility Era
An important step in building agility is reducing marketing for marketing’s sake.
The 4 Levels of the CMO–CFO Partnership
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.
‘Never Again’ Is a Commitment, Not a Commercial
I don’t believe this campaign set out to cause harm. But good intentions don’t absolve impact.
3 Ways for Brands and Retailers to Rediscover Common Ground
Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.
A Multicurrency Marketplace Needs Measurement That Keeps Up
Closed environments aren’t going away—they’re multiplying. And so are the currencies.
Consumer Pricing Isn’t the Only Casualty of Tariffs
In today’s marketplace, pricing is far more than a number. It’s a brand signal.
Here’s Where Google Did (And Didn’t) Exercise Monopoly Power
There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.