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Matt MacDonald revealed his new position as chief creative officer at VCCP US.
The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October.
He joins VCCP’s U.S. leadership team, alongside CEO Brett Edgar and chief strategy officer Jonny Shaw.
“I’m a person who has always excelled when I’m working in a really tight team,” MacDonald told ADWEEK. “Right away, I felt like the chemistry was fantastic amongst us. That’s what immediately attracted me to VCCP and the opportunity here.”
