Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish.

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Today’s consumers are evolving faster than ever, and brands that fail to keep up risk falling behind. In an era defined by constant change, real-time, high-performance data is the key to staying connected with what your audiences want, need, and expect right now.

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As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly. But how can they do so without falling into the trap of greenwashing—or losing audience trust?

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Retail media is booming, but behind the growth lies a growing complexity that demands smarter, faster, and more efficient solutions. Agentic AI is the next-gen technology poised to reshape how ad sales teams operate.

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Soccer’s momentum in the U.S. is accelerating—and for brand advertisers, the time to act is now. As participation and fandom continue to rise leading into 2026, brands that plan early and invest authentically will be best positioned to drive scalable, brand-safe growth.

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In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance.

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In today’s economy, consumers aren’t just browsing, they’re budgeting, balking, and brutally prioritizing. With inflation lingering, tariffs impacting supply chains, and wallets tightening, the path to purchase has become more selective.

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As economic pressures persist, shoppers are making more frequent, lower-cost trips—and prioritizing essential purchases that stretch their budgets further. For brands, the challenge is staying relevant and accessible to this value-conscious audience.

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Retail Media Networks (RMNs) are becoming a cornerstone of modern marketing strategies, with 41% of marketers globally planning to increase their investment in 2025, according to Kantar’s Media Reactions 2024. As the media landscape grows more competitive and fragmented, brands must harness RMNs effectively to drive meaningful impact and long-term growth.   

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Over the past decade, digital experiences have evolved dramatically, yet many brands still struggle to deliver truly personalized, scalable content that meets today’s audience expectations. Traditional digital experience platforms (DXPs) treat the CMS as just one piece of a fragmented puzzle. But with content as the foundation of every meaningful interaction, changing this dynamic is imperative.

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With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial insights into audience engagement, allowing marketers to make data-driven optimizations in real time.

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For over a year, YouTube has ranked No. 1 in CTV reach, outperforming major streaming platforms like Netflix, Hulu, and Prime, according to Nielsen. Yet, despite its dominance, YouTube is often overlooked in CTV media plans due to agency structures and a lack of awareness around its high-quality content. So, how can advertisers fully leverage YouTube’s presence on TV screens?

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In 2025, what makes a TV commercial successful is changing, and gone are the days of one-size-fits-all creative formulas. AI is transforming creative production, viewers are splitting attention between multiple screens, and traditional TV "rules" are being shattered daily.

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Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. 

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