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BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort “to an affiliate of its original owner,” according to an IPO securities filing made Friday.
Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018.
In the filing, MNTN said that on Feb. 28 “the Company entered into an agreement to transfer its interest in Maximum Effort to an affiliate of its original owner.”
Whether the indicated “affiliate” is Reynolds, Dewey, or a third party is unclear. Reynolds currently serves as chief creative officer for MNTN.
Neither MNTN nor Maximum Effort responded to requests for comment by press time.
