Pluto TV Campaign Freely Blurs the Lines Between TV and Reality

The AVOD platform introduces 'Feel the Free' ads to highlight its quality

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Have you ever watched a show or movie that felt so real you’re still experiencing it after you’ve finished?

Paramount’s free advertising-supported streaming TV (FAST) platform Pluto TV wants to capture that feeling in its new “Feel the Free” campaign, which debuted today. The campaign shows how the platform is more than just free TV; it’s a space where viewers can experience real emotions.

Both new 30-second spots feature people going about routines in their everyday lives; however, the shows they’ve been watching start to blur their realities.

In the spot titled “Fear is Free,” a man who has been watching The Walking Dead on Pluto TV becomes paranoid about zombies showing up in his real life.