The Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be a Risky One
Internally, the biggest hurdle is how to put these two colossal companies together.
4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics
What it means for the 'big six', independents, and individual agency brands.
Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges
While Omnicom and IPG aim to become central players in the data and identity arms race, they face inherent limitations by being part of a holding company model.
Omnicom’s IPG Takeover Is a Boon for PE
The Omnicom and IPG tie-up offers broader clues for the future of agency dealmaking.
John Wren and Philippe Krakowsky Reveal Their Strategy Behind the Mega-Merger
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. [...]
‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis
Retail media is a big part of Omnicom's proposed takeover of IPG.