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The numbers
Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of €16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of €3.8 billion ($3.92 billion).
The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with operating margins at 18%.
Publicis is projecting between 4% and 5% organic growth for 2025.
The watercooler talk
Publicis ended 2024 as the largest advertising and marketing services company among the “big six”—but it’s a designation that won’t last too long if Omnicom’s proposed takeover of IPG passes regulatory scrutiny.
