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Google will “explore bringing ads into” its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries.
While ads aren’t yet available in AI Mode, Google said it will “leverage learnings” from ads products built into AI Overviews—the simpler, AI-generated responses that Google Search sometimes surfaces atop results’ pages—to inform its approach to advertising within AI Mode in the future.
Ads in AI Overviews hint at what ads in AI Mode might look like
Ads within AI Overviews are typically sourced from existing Search and Shopping campaigns, appearing beneath the AI-generated responses under a “Sponsored” heading.
