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At the landmark adtech remedy hearing today, Google said it’s willing to play nicer with rivals.
The tech giant is open to behavioral fixes, like giving competitors access to real-time bidding data from AdX, its lawyer Karen Dunn said in court. However, Dunn argued the Department of Justice has no legal basis to force a breakup of its advertising business.
She added that the move could hurt internet users and likely wouldn’t attract interested buyers, according to Reuters.
The DOJ wants Google to sell off its ad exchange and publisher ad server—a process that could take years, DOJ attorney Julia Tarver Wood told the court.
