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Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products.
The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a press call Thursday.
Advertisers had previously been able to set up a manual campaign or an Advantage+ sales campaign at the same time, but they would be separate campaigns.
Advertisers in the test group will see an on/off label for Advantage+ in this new setup, which will let them know when their campaign is set up to use its AI optimization, Karamfilov said, adding that use of Advantage+ is not mandatory.
