Explore the latest retail marketing news by Adweek. Find insights and analysis from retail industry experts on the latest trends and emerging technologies.

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Matt Drzewicki Chosen to Lead Target’s Retail Media Network, Roundel

Drzewicki has been leading Roundel in an interim capacity since January.

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Best Buy Cuts Outlook Despite Positive Q1 Numbers

Best Buy will “scenario-plan” as it monitors the impacts of the tariffs.

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Unlocking the Power of Local: Strategies for Growth in Retail Media

James Moore of Simpli.fi on the power of hyperlocal advertising.

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E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1B Deal

Bieber will stay on as chief creative officer.

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Hoka Brings the Mountains to Manhattan to Lure Hardcore Runners

Hoka is bringing mountain trails to the heart of New York City. On Wednesday, the running brand unveiled its new Mafate X Far Out Experience, an immersive simulation inviting runners [...]

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TechMagic: AI in Retail, Wearable Tech, Distributed Commerce, and Roblox Fashion

Fractional marketing leader Dina Fierro on the evolution of sales and the digital customer journey.

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Walmart Restructuring Will Slash 1,500 Corporate Jobs

Walmart wants to do away with layers and complexity, accelerate decision-making, and help its employees innovate rapidly.

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Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

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Texas-Based Indie Shop Bakery Wins Sendero Provisions Account

The western wear company selected the agency for creative, media, and content.

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Topsort Drops 3 New AI-Powered Ad Products to Simplify Retail Media Buying

Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a [...]

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Magnite Strikes CTV Deal With Amazon Publisher Services

The setup allows Amazon to sit within the SSP to directly monetize inventory.

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Dick’s Sporting Goods to Acquire Foot Locker in $2.4B Deal

Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.

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Consumer Sentiment Is Down 30% Since January as Inflation Fears Grow

Meanwhile, shoppers brace for higher rates of inflation in the months ahead.

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