Read the latest fashion industry news. Explore insights and analysis from Adweek’s team of fashion and apparel marketing experts.

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Burberry to Cut 1,700 Jobs Globally

Most of the cuts will come from Burberry’s corporate offices.

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Anthropologie Group Promotes Barbra Sainsurin to CMO

Sainsurin was previously executive director, brand and digital marketing.

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The 2025 Marketing Vanguard: Succeeding in Uncertain Times

The leaders guiding their brands to growth through authentic connections with consumers.

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Nike Shakes up Leadership Team to Power Brand Turnaround

CMO Nicole Hubbard Graham will take on a more senior role in the restructure.

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The 2025 Brand Genius Creators Starting Trends and Driving Brand Love

The social media stars setting the agency for modern marketing.

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The 2025 Creative 100: The Artists & Makers Creating a Richer World

These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.

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The 2025 Creative 100: Directors Who Stole the Show

From Conclave to Powerade, ADWEEK's 2025 winners used bold storytelling to captivate viewers.

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3G Capital Buys Skechers USA for $9B

The uncertainty surrounding tariffs did not facilitate the acquisition.

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GMG Acquires Coveteur, Marking Its First Purchase

The tie-up comes almost exactly one year after Coveteur abruptly closed down.

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On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push

On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.

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As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat

After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.

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Alexander Wang Taps Calvin Klein’s Anna-Karin Loureiro as CMO

Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.

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For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity

The clothing brand was founded in 2011 by Bayard Winthrop.