Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy
Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.
Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
130 million people see Prime Video ads each month, the company claims.
White House Easter Egg Roll Presented With Corporate Sponsorship
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
Ring Founder Jamie Siminoff Returns to Amazon as VP of Home Security Unit
Jamie Siminoff returns to Amazon after a two-year hiatus.
CinemaCon 2025: Rating the Studio Presentations
Disney and Paramount brought big stars, but Lionsgate dropped the mic with a private Weeknd concert.
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
Jen Salke Steps Down as Head of Amazon MGM Studios
Salke is still aligned with Amazon, as she is signed to a first-look film and TV production deal.
Amazon, Ad Strategies, and Superman: What to Expect From 2025’s ‘Normal’ CinemaCon
The motion picture industry's premiere convention and trade show returns to Las Vegas for its 13th year.
Amazon’s Latest Tool Automates Big Parts of Buying TV Ads, Vying With Google and The Trade Desk
Amazon is courting big TV advertisers.
Walmart Takes a Page From Amazon’s Playbook to Sell More Ads
The retailer is opening up a new API for display ads.
Amazon Has a New Way to Prove That TV Ads Drive Sales
Brand+, a new ad-targeting tool in Amazon DSP uses AI to analyze shopping, browsing, and streaming signals and then optimize ad buys across streaming TV and online video based on [...]
Amazon Quietly Began Scaling Back DEI Initiatives in December
The latest corporation to slash DEI commitments is Amazon, the second-largest private employer in the U.S.
Amazon Is Reportedly Exploring Investments in Original News Programming
Prime Video would see to imitate the Election Night Live model for future news programming