ADWEEK and SMG Partner For Retail Media Event in October
SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an [...]
Infinite Reality Hits 150 Million Consumer Interactions in Virtual Stores
Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads [...]
3 Lessons From the Super Bowl’s High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted with XR Extreme Reach, the AI-driven platform that [...]
Winning Hearts and Minds: The Art of Super Bowl Advertising
This post was created in partnership with Zappi At ADWEEK’s most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the [...]
The Future of Sports Tech: Bringing Fans Closer to the Game
During a conversation at Adweek’s recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE’s chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection between athletes [...]
Brands Are Learning How To Make Immersive Experiences Pay Off
This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game? At an [...]
Making Your Super Bowl Ad Hit Home, Even After the Game is Over
The Super Bowl is a cultural moment brands spend months—and millions—preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by [...]
From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, [...]
How IRCODE Is Inspiring New Creative Strategies that Enhance Brand Engagement
This post was created in partnership with IRCODE Online interaction is evolving, and so is how brands connect with their audiences. At Adweek’s CES House Sunset Soirée, Matty Beckerman, founder [...]
How One Agency is Reimagining How Influencer Marketing Drives Results
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and [...]
How Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn’t just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes [...]
How the 50+ Audience Embraces Technology, According to AARP
Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, [...]