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This post was created in partnership with SMG
SMG, a U.K.-based company that operates retail media networks for clients like Boots and Morrisons, has partnered with ADWEEK to host its third annual Retail Media Summit UK, an event owned by SMG. The event will take place on October 15 at Outernet London.
ADWEEK can sell sponsorship packages into this event due to this partnership. ADWEEK will also help program and drive audience to a preview event that will take place in New York City in September.
Retail media is a practice where retailers like Walmart and Kroger have offered their data about what consumers buy to power digital ads for brands that sell in their stores.
