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National CineMedia (NCM), the cinema advertising platform and U.S. representative of the Cannes Lions International Festival of Creativity, has revealed the winners of the 2025 U.S. Young Lions competition.
The Young Lions contest honors emerging creative talent across five categories: Digital, Film, Media, PR, and Print. The winning teams, primarily made up of Gen Z and millennial creatives, were recognized for their bold, insight-driven work that resonated with their generation’s values and concerns.
This year’s competition drew 359 entries from over 500 teams. The winners were announced at an event in New York on Wednesday (April 9), which drew 150 attendees.