EXCLUSIVE: Nespresso Moves Global Creative Duties From McCann to Leo
The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.
Overdrive Fights Stigma to Make Partying Safer
Overdrive, the latest venture from the team behind Starface, has faced an uphill journey since launching its drug testing kits.
WhatsApp’s Bold Privacy Claim Says Your Everyday, ‘Chaotic’ Messages are Off Limits
WhatsApp wants to assuage users’ concerns about privacy in its largest marketing campaign to date.
Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand
A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.
Olivia Wilde Directs Apple Ads That Wryly Capture Modern Student Life
Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple that promotes its Mac computers.
Brands Can Recolor the Visual Language of Technology
AI is changing how we work, live, and create, and marketers are defaulting to the familiar visual codes of science fiction to capture it.
Mother’s Day Fail? Bubly Will Replace Sad Gifts With Sweet Merch
PepsiCo's Bubly will give away $100,000 worth of gifts to make up for epic Mother's Day fails.
Hinge Drops a Romance Anthology to Help Gen Z Believe in Love Again
Hinge created an anthology of real love stories that will run on Substack and as a physical book.
‘Media Slides at the Back’ Has Never Served Your Brand
One big reason this happens is the knee-jerk dismissal of media planning as boring.
Apple Mother’s Day Ad Touts Its Vision Pro Headset as a New Way to Preserve Memories
For Mother's Day, Apple has created an emotional portrait of first-time parenthood that showcases its iPhone and its Vision Pro mixed-reality headset.
Mom, We Appreciate You…Eventually, Says Teleflora Campaign
Teleflora and in-house Wonderful Agency lean on research and a heart-tugging soundtrack for Mother's Day ad.
Nike’s A’ja Wilson Ads Are an Ode to Girlhood and Community
Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.
From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
Formula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.
The Brawny Man Returns With New Look, Personality, and Mission for the Social Era
Brawny has refreshed its iconic mascot with a marketing campaign, redesign, and product launch.
DoorDash Intros ‘DoorDad’ to Give Moms a Break for Mother’s Day
DoorDash, working with its in-house creative studio Superette and Gut Los Angeles, intros 'DoorDad' for Mother's Day.