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Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New York Times and Under Armour, has agreed to be acquired in full by Accenture Interactive, the marketing arm of international consulting firm Accenture.
Terms of the deal were not disclosed in today’s announcement, but Accenture Interactive described it as the largest acquisition in its 10-year history.
As part of the agreement, Accenture has bought out the 49% stake in Droga5 previously owned by media holding company Endeavor. Last week, The Wall Street Journal reported that Endeavor, born of the merger between Hollywood talent agencies WME and IMG, had begun planning for a late-2019 IPO.
