Droga5 Has a Plan to Regain Its Creative Edge

The agency had risen to icon status with groundbreaking work for clients like Under Armour, The New York Times, Puma, and Microsoft, scooping countless awards at all the major ad festivals. Founder David Droga transcended his Australian roots to become one of the most globally venerated creatives of the decade–possibly the 21st century. 

In 2019, that prestige paid off with a blockbuster $475 million acquisition by consulting giant Accenture, putting Droga5 at the center of a new marketing offering from one of the most deep-pocketed companies in the U.S. By 2020, ADWEEK named Droga5 its first Agency of the Decade.