EXCLUSIVE: Influential Learned From Past Cannes Lions to Plan Biggest Activation Yet
The third edition of Influential Beach will be the agency's biggest Cannes Lions event yet.
Unilever’s K18 Tests a New Frontier for Beauty Influencing: LinkedIn
With the help of Creator Authority, the first LinkedIn influencer marketing company, Unilever’s K18 is bringing beauty influencing to the platform.
Tribeca’s Growing Creator Push Aims to Recast Its Future
Tribeca Festival, which spans from June 4 to June 14, is diving even deeper into the creator economy by giving 12 creators a red carpet and big screen content debut [...]
818 Tequila’s Kathleen Braine on Building a Brand With a Celebrity Founder
On working with Kendall Jenner and balancing retail with digital commerce.
E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1B Deal
Bieber will stay on as chief creative officer.
Publicis Buys Captiv8 to Bolster Its Influencer Capabilities
Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.
TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start
‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.
Why Sabrina Brier Doesn’t Chase Social Media Numbers for Virality
Sabrina Brier shared her journey from overcoming self-doubt to achieving viral fame on May 14.
How Audible Turns Audiobooks Into Compelling Social Media Content
The brand pops into comments and book communities.
Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring
The biggest 'accidental influencer' takes the stage at Social Media Week.
The Follower Is Dead—Urban Outfitters Adapts to New Social Era
“The era of the follower is dead,” said the brand’s head of brand marketing and communication.
Amelia Dimoldenberg, Kordell Beckham, and More Lead Social Media Week Lineup
ADWEEK's Brand Genius Creators honorees will join social execs, CMOs and media moguls on stage in NYC.
YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts
YouTube looks to connect brands with creators at NewFronts.
The 2025 Brand Genius Creators Starting Trends and Driving Brand Love
The social media stars setting the agency for modern marketing.
The 2025 Creative 100: Celebrities & Creators With Immaculate Vibes
These social and screen stars broke out with original ideas, courage and using their platform for good.