Brandweek

Nespresso NA's CEO and Top Marketer Reveal the Keys to Their Powerful Relationship

The demands on the coffee giant's marketing chief go well beyond marketing

three people on stage at Brandweek 2024
Nespresso's NA CEO Alfonso Gonzalez Loeschen (left) and vp of U.S. marketing Jessica Padula at Brandweek.Ivan Piedra Photography
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By Ryan Joe

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Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer.

Peaceful coexistence might seem like a pipe dream, but at least there’s a viable path forward for C-suite execs. Speaking at ADWEEK’s annual Brandweek conference in Phoenix, Ariz. on Tuesday, Nespresso’s North America CEO Alfonso Gonzalez Loeschen and vp of U.S. marketing Jessica Padula broke down the challenges they faced in making their relationship thrive—and how they overcame them.

Complicating the dynamic is Loeschen’s deep experience as a top marketer himself: He was Nespresso’s global CMO before stepping into its top spot in North America four years ago.

Headshot of Ryan Joe

Ryan Joe

Ryan Joe is the editor in chief of Adweek. He has been covering data-driven marketing and advertising for over a decade, striving to make its complexities understandable and accessible. He started out as a reporter for the Haymarket publication DMNews in the early 2010s, then moved to AdExchanger where he worked for nearly eight years, covering the industry as investment shifted to digital advertising. He ended his tenure at AdExchanger as managing editor, jumping to Business Insider in 2021 to help lead its scoop-driven coverage of the ad industry. Joe is a graduate of UCLA and Columbia.

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