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Interpublic Group (IPG)’s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK.
R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital invested in Barkley, which then merged with OKRP; and independent media agency Brainlabs nabbed funding from Falfurrias Capital Partners (FCP).
Other PE deals in the ad arena include FCP’s investment in digital shop Said Differently; Shamrock Capital’s (which also owns ADWEEK) stake in experiential consultancy DE-YAN; and Growth Capital Partners minority investment in U.K.
